google advertising

Google launched the Google Advertising Professionals program in November, 2004^[1], in response to the growing need for consultants to help the increasing number of new Google AdWords clients with their AdWords campaigns.

In terms of work performed by Google Advertising Professionals, they typically handle the following tasks:

1. Top to bottom review of client website, business model, and industry.
2. Analysis to determine client's core keywords.
3. Creation of ad copy to promote client's website on Google AdWords.
4. Determination of appropriate daily budget, ad scheduling, network targeting, and match type(s).
5. Determination of appropriate maximum cost-per-click and landing pages for specific keywords.
6. Appropriate follow-up and campaign monitoring.

Although Google AdWords is primarily a self service program, clients bring on Google Advertising Professionals for many reasons:

1. So that the clients can focus on their business itself, not the search campaigns.
2. It is less expensive to hire a Google Advertising Professional than to hire an in-house employee.
3. Clients are displeased with their existing campaigns' results.
4. Clients simply want to have a specialist handling this important part of their marketing mix.

Typically, Google Advertising Professionals fees may or may not include: a set-up fee, a monthly management fee, an hourly fee, and/or a percentage of total ad spend. To locate a Google Advertising Professional, Google recommends that you do a Google Maps search for Google Advertising Professionals.