google advertising

Google Advertising Professionals range from self-employed individuals specializing in search engine marketing to full service ad agencies that cover all types of media (both online & offline).^[2]

In order to become a Qualified Individual in the Google Advertising Professionals program, a number of criteria must be met:

1. Successfully sign up for the Google Advertising Professionals program and be in good standing (Rules of Use have been accepted and the individual isn't in violation of them).
2. Manage at least one Google AdWords account (one's own or someone else's) in My Client Center for a 90 days period.
3. Attain a level of at least $1,000 (or local currency equivalent) in total ad spend within one's My Client Center account during the previous 90-day period.
4. Pass the Google Advertising Professional Exam. Google suggests that one take the exam after the above requirements have been met.^[3]

In order to become a Qualified Company in the Google Advertising Professionals program, a number of criteria must be met:

1. Maintain a billing & mailing address in a country where company qualification is available.
2. Employ no less than two Qualified Individuals in the program. Individuals must be qualified under the main company-registered My Client Center account and not their own account.
3. Attain a specific level of total ad spend (varies by country) within the company's My Client Center account during the previous 90-day period.

Every two years, a Google Advertising Professional must re-take the Google Advertising Professional Exam. This ensures that all Google Advertising Professionals are familiar with new developments within the AdWords program.